Improving your landing page conversion rates

Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of conversions for a business.

Creating a competitive landing page depends on a variety of factors, such as the business’s target audience, the page’s purpose and the product a business is promoting. But regardless of these factors, there are landing page elements that need to be included no matter the business’s product, service or conversion rate goal. Below are several tips that businesses can easily use to help improve their landing page conversions.

Be consistent
Businesses should aim for consistency in the information they provide and the design of user experience on the landing page. Any data a business provides for the public, such as testimonials from ‘happy customers’ should be consistent across a business’s websites and landing pages. Users should feel comfortable exploring the landing page content in a manner that leads them to where the business wants them to go.

Stay focused
Businesses need to be clear about the goals of the landing page. Too much information can be distracting and may cause confusion for online users. Businesses should limit their landing page offers and promotions to only a couple of lines.

Use the right language
Language can have a huge impact on a business’s landing page conversion rates. Language that is too pushy or gimmicky can ruin the entire experience. Businesses should use phrases that are straight to the point and encourage customers to move in a certain way.

Include directional cues
Some businesses can lose potential customers due to them getting lost in the information provided. Avoid this by directing customers to where you want them to go using directional cues. Using arrows or reminders can direct customers to the information you want them to see.

Accounting
services

In the constantly changing business environment, you can rely on our business services team to be expert, up-to-date and ready at hand to assist you with your business matters...

Business
services

Thinking strategically about future changes in the marketplace can be the key to running a sustainable business...

company
secretarial

Communication and effective administration are essential elements of a successful organisation. Regardless of the size of your business, we are ready to support you...

finance
services

We can help you to secure the essential finance for you and your business....

managing your wealth

We can help ensure that your personal wealth is managed as tax-efficiently as possible. ...

tax services

We regularly deal with a broad range of personal and corporate taxation issues and make a point of understanding the individual needs of every client. Whether you need advice on company tax, personal tax effectiveness or indirect taxation....

Self Managed Super Funds SMSFs

In addition to our normal services, we have a developed specialist knowledge and expertise in Self-Managed Superannuation Funds....

firm news

Strategic Planning for Business Resilience: The Importance of Disaster Management, Crisis, and Continuity Plans

Posted on April 29, 2024 by admin

Strategic planning for businesses ensures resilience and continuity in adversity.

While businesses often focus on growth and expansion, preparing for potential disruptions and emergencies that could threaten operations is equally essential.

This is where disaster management, crisis, and continuity plans come into play. 

• Disaster Management Plans

Disasters can strike without warning, ranging from natural calamities like floods, earthquakes, and hurricanes to human-made incidents such as cyberattacks, data breaches, or supply chain disruptions.

Disaster management plans outline strategies and protocols for responding to and recovering from such events swiftly and effectively. These plans typically include measures for ensuring employee safety, protecting critical assets and infrastructure, and minimising downtime.

By having a comprehensive disaster management plan, businesses can mitigate the impact of disasters and expedite the recovery process.

• Crisis Management Plans

While disasters are often external events beyond a business’s control, crises can arise from internal factors such as leadership failures, product recalls, or reputational issues.

Crisis management plans are designed to address these unexpected challenges and mitigate their impact on the organisation’s reputation, brand equity, and bottom line. These plans outline communication strategies, escalation procedures, and decision-making frameworks for managing crises promptly and transparently. By proactively addressing crises and demonstrating resilience, businesses can preserve stakeholder trust and emerge stronger from adversity.

• Business Continuity Plans

Business continuity plans focus on maintaining essential functions and operations during and after disruptive events to ensure minimal disruption to business operations.

These plans identify critical processes, resources, dependencies, and alternative strategies for sustaining operations during a crisis or disaster.

Business continuity plans encompass remote work arrangements, data backup and recovery procedures, and alternative supply chain routes.

By prioritising continuity and preparedness, businesses can reduce downtime, protect revenue streams, and uphold their commitments to customers and stakeholders.

Benefits of Comprehensive Planning

• Risk Mitigation: By anticipating potential threats and developing proactive strategies, businesses can mitigate the impact of disruptions and minimise associated risks.
• Resilience and Adaptability: Comprehensive planning fosters organisational resilience, enabling businesses to adapt and respond effectively to changing circumstances and emerging challenges.
• Stakeholder Confidence: Demonstrating preparedness and responsiveness instils confidence in customers, employees, investors, and other stakeholders, strengthening relationships and fostering loyalty.
• Regulatory Compliance: Many industries have regulatory requirements mandating development and implementation of disaster management, crisis, and continuity plans. Compliance with these standards is essential for avoiding penalties and legal liabilities.
• Competitive Advantage: Businesses prioritising resilience and preparedness gain a competitive edge by differentiating themselves as reliable partners and service providers.

Disaster management, crisis, and continuity plans are integral components of strategic planning for businesses seeking to enhance resilience and ensure continuity in the face of adversity.

By investing in comprehensive planning, businesses can mitigate risks, maintain essential operations, and safeguard their reputation and bottom line.

In today’s volatile and uncertain business environment, proactive preparedness is not just a best practice but a strategic imperative for long-term success and sustainability. Need assistance with strategic planning as we approach the end of the financial year? Speak to one of our trusted business advisors.

READ MORE