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Taking Advantage of Free Marketing With Blogging

To gain a foothold in the online community, it is becoming more and more important that small businesses take advantage of and develop a web presence that they can use to engage and communicate with their customers.

Blogs are among the primary three forms of media used in most content strategies today. By consistently using blogging as a tool for building your business’s online brand and raising awareness, you’re using a cost-effective method of content creation and directing more traffic towards your website. Doing so also enables you to provide your target audience with relevant content that they might find helpful and establish yourself in a niche as an authority.

Reportedly, 89% of content marketers used blog posts in their content creation strategy in 2020. It’s a marketing strategy that over 86% of companies are employing as their primary form of online marketing distribution.

Here are some reasons why you should consider employing blogging as your next marketing move.

Search Engine Optimisation Boost

Blogging allows you to provide search engines with fresh, relevant content straightforwardly and cost-effectively. When you create content through a blog post for your business, you’re providing major search engines with new content to refer back to in search results. You can also insert keywords that pertain to your business into your content that you know your customers use to search for what you’re offering them, and which will then flag your blog in their search results.

Strengthen Relationships With Customer Base (Old And New)

Engaging with your customers is an element of online marketing that you do not want to neglect, as they have the power to make or break your business. Blogging allows you to engage and connect with your customer base informally and builds up trust between you and them as a reliable source of high-quality and particularly relevant information.

Make Your Business The Industry Leader In Information

By providing your customer base with trusted, high-quality information that you know they’ll find relevant, you can establish credibility for your business and yourself as a “knowledge expert” in the field or niche you’ve carved out for yourself. Writing regularly about helpful and informative topics will make you the point of call within the industry, leading to more inquiries and higher conversion rates (clickthroughs, purchases, etc.).

Connect People To Your Brand

Blog posting allows you a more informal, conversational platform to create a dialogue with your customers and show them a more personal side to your business. You can establish a brand message and voice, engage existing and prospective customers, and show them a sense of your business’s corporate standard, character, vision, and personality.

Create Opportunities For Sharing

Sharing the link to your blog is something that your customers who engage with your content can do, which creates the potential for viral traffic and exponential growth in the market. It’s free and as easy as a simple click.

Blogging is essentially a must for any small business looking to increase its outreach into the digital landscape. Suppose you don’t have the time, resources or necessary expertise to write blog content. In that case, you can outsource the posts to a digital marketing agency and have them begin your company’s blogging journey.


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Using A Corporate Trustee Instead Of Individuals For A Family Trust

Posted on July 19, 2021 by admin

A family trust is a great structure.  It provides tax flexibility whilst giving you asset separation in two directions.  But what does asset separation in two directions mean? And why might we suggest it to you as a recommendation?

First of all, why do you want asset separation? If there are multiple assets, you want to make sure that if someone makes a claim against the owner of a particular asset that your other assets can be quarantined from that claim. This isolation will mean that they can’t gain access to the assets that are yours and separate from the claim.

If you own a business and have a successful financial claim made against your business where the claim is for an amount that is more than the assets of the business, you will first need to use the business to cover the claim, and then find something additional to supplement the shortfall. In this case, if you also own your own home, and its worth is enough to cover that shortfall, it may be used to meet the claim by combining the business assets’ worth and the family home’s value. You could lose your family home!

However, if we structure your business in a particular way then the person making that claim will only have access to the assets in the business and you will be able to keep your family home.

This is what is called asset separation. Generally, it’s a good thing to employ, but it does have one flaw – it usually only goes one way.

If someone claims on your business, they won’t get the house but if they successfully make a financial claim against you, they will successfully get all of the assets that you own, including those of your business.  This is a risk that you must be willing to take if you own a business.

When you operate a business through a family trust instead of owning that business, you will merely “control” it, and have but a “mere expectancy” of being considered in the distribution of any profits or capital from that business.

The good part here is that although you only have a mere expectancy to be considered, we would set it up so it is YOU that “considers” who gets the money.  This means that if someone makes a claim against you then they can’t get access to assets in the family trust. What this does is give you two-way asset protection.

There is a bit of an issue with family trusts though – although you will see the debts of the trust as debts of the trust at law, they are in actual fact the debts of the trustee. If you are the trustee, all of the debts of the trust are your personal debts. You can use the trust assets to pay down those debts, but if the trust assets are insufficient to pay the debts, it will be up to you to pay off the rest.

When you’re an individual trustee of a trust, you lose the perk of asset separation, which is why a company may be used as a trustee, as the company does nothing other than act as the trustee of the trust. If there are insufficient funds in the trust to cover the debts of the trust, then those debts fall on the trustee and the creditors have no access to your personal assets because you have no individual debts owing.

Want to know more about asset separation? Interested in trusts? We’re here to help.

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