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Instagram for business

Instagram business accounts help you reach new clients and companies that you wouldn’t be able to on other social media. It is an area of the market often overlooked due to its focus on an image but now is the time to utilize Instagram for your business and grow a profile in a fairly untapped area.

Why use Instagram?
Graphics and quotes are an easy way to engage with users and using hashtags help you to reach people who don’t follow you yet. The news feed algorithm favours active business accounts and suggests similar accounts for you to follow or see how they use the platform.

Business Profile:
The analytics feature alone is enough to entice businesses to the platform as it gives you insights into your follower base, interactions, peak posting times and paid advertising options. You can boost a post to reach more than just your followers and find new clients based on shared likes or similar accounts followed. A business profile is completely free and all paid advertising is optional though encouraged to get the most out of the platform.

Instagram Advertising:
One of the benefits of Instagram advertising is that it seamlessly blends into a news feed. Many ads on social media appear very out of place and obvious that they are an ad, Instagram formats advertisements like a regular Instagram post and targets it to people similar to your audience.

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Using your tax return wisely

Posted on July 8, 2019 by admin

Getting your tax refund back is exciting, but as tempting as it is to splurge, consider other ways you can put that money to good use. It is easy to get caught treating your return as extra money when you shouldn’t see it any differently than your regular paycheck. Give the money a purpose by thinking about your personal financial situation and determining your needs.

Emergency fund:
An emergency fund can make all the difference if a difficult financial situation comes up, acting as a backup in the case of an emergency such as losing your job or medical costs. Building an emergency fund with enough money to cover at least three months worth of expenses is a good starting point. Make sure the money is added to a high-interest savings account to utilise compound interest. If you are contributing regularly to this fund, adding money from your tax return can boost it above schedule.

Make debt repayments:
With a bit more money at your disposal, now is the time to make repayments on debts you may have. Start with the higher interest debts and work down, your interest repayments will drop when you lower your outstanding balance. These debts can be things like credit cards, personal loans, outstanding bills or mortgage repayments.

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