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Chatbots as a business growth strategy

Looking for a competitive advantage that will help continue to grow your business? Look no further than chatbots.

When used effectively, chatbots provide a number of advantages that can help boost your business. Chatbots are invaluable when it comes to customer service. They allow you to publish content directly to your audience. For customers, communicating (with a well designed) bot is practical; it is fast and it removes the process of calling up and sitting on hold. Chatbots are ideal for sharing links to new content and new products as well.

Using chatbots provides businesses with data. Analytics such as purchase tracking, page clicks and navigational trends are all available through chatbots. Once this data is analysed, improvements and adjustments can be introduced to make the audience experience more enjoyable and more meaningful; optimising the opportunity for success in your business.

Instant messaging is taking over. Recent trends show that messenger apps are becoming more and more popular, with retention rates higher than that of other mobile apps. To improve customer experience and conversion rates, your company should not avoid this opportunity.

Integrating chatbots into your business is extremely resourceful. It helps improve sales, draw in new customers, strengthen existing customer relationships, deal with complaints, orders and so forth without needing human intervention. In-house communication between employees such as sharing resources they need to access, new training information, solving IT problems etc. can all be improved through the use of chatbots as well.

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Budget 2018: living stronger

Posted on May 9, 2018 by admin

The Government is focused on encouraging older Australians to better grow and secure their personal retirement funds.

Retirees exempt from work test
An exemption from the work test will be established to allow retired Australians aged between 65-74 who have total super balances below $300,000 in their first year that they do not meet the work test criteria, to make voluntary payments into their superannuation funds.

Retirement income strategy
Superannuation trustees will now be required to produce a retirement income strategy for their superannuation fund members. This is due to new amendments to the Superannuation Industry (Supervision) Act 1993.

The Government is also set to revise the Corporations Act 2001 to ensure providers of retirement income products will supply standardised and simplified reporting to assist with more informed decision making.

Pension Work Bonus
Increase in funding to the Pension Work Bonus will mean that pensioners can now receive up to $300 per fortnight before their pension payments are affected. The Bonus will also cover self-employed individuals, who will be entitled to receive up to $7,800 per year without reducing their pension payments.

Funding for older workers program
Additional funding will be provided over four years to form the Skills Checkpoint for Older Workers program, starting from 2018-19. This measure will focus on supporting employees aged 45 to 70 to remain working for longer.

Improved skills for mature age Australians
Funding will be provided over the next five years to help mature age individuals to remain up to date with changing and new skills needed to remain relevant in their workplace.

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