Sullivan Rees is an experienced, pro-active accounting firm located in Coolangatta (Gold Coast) and TweedHeeds (Tweed Coast). We are trustworthy, friendly and helpful: we understand the obstacles you face everyday in your business, and our accounting services cover every angle to overcome these challenges. Our personal approach means you have the guaranteed stability and continuity of your own advisor assigned to focus on you and your business.
We can help you capitalise on opportunities, and when necessary minimise problems; we are there through the good and the not so good times.
Sometimes the only way to understand a person’s business or financial situation is by meeting face-to-face. All new clients or people looking to speak with an accounting professional are offered an initial consultation with the first hour at no charge. If you have some concerns and wish to take advantage of a confidential personal discussion simply call 07 5536 2111 to arrange a meeting.
Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of conversions for a business.
Creating a competitive landing page depends on a variety of factors, such as the business’s target audience, the page’s purpose and the product a business is promoting. But regardless of these factors, there are landing page elements that need to be included no matter the business’s product, service or conversion rate goal. Below are several tips that businesses can easily use to help improve their landing page conversions.
Be consistent Businesses should aim for consistency in the information they provide and the design of user experience on the landing page. Any data a business provides for the public, such as testimonials from ‘happy customers’ should be consistent across a business’s websites and landing pages. Users should feel comfortable exploring the landing page content in a manner that leads them to where the business wants them to go.
Stay focused Businesses need to be clear about the goals of the landing page. Too much information can be distracting and may cause confusion for online users. Businesses should limit their landing page offers and promotions to only a couple of lines.
Use the right language Language can have a huge impact on a business’s landing page conversion rates. Language that is too pushy or gimmicky can ruin the entire experience. Businesses should use phrases that are straight to the point and encourage customers to move in a certain way.
Include directional cues Some businesses can lose potential customers due to them getting lost in the information provided. Avoid this by directing customers to where you want them to go using directional cues. Using arrows or reminders can direct customers to the information you want them to see.